Factor Questions

Factor Questions

Factor Questions. Factor questions usually start with “What factors influence …” or “What key issues would you consider when …” Factor questions are gaining popularity, particularly with non-consulting firms such as Johnson & Johnson, DoorDash, Coach,...
Driving the Flow

Driving the Flow

With an interviewee-driven case, you don’t go with the flow. You drive the flow. You make the flow go with you. It starts with verifying the objective and asking if there are any other objectives you should be concerned with. It continues with the clarifying questions...
CASE CRED

CASE CRED

You’ve heard of street cred. “Commanding a level of respect in an urban environment due to experience in or knowledge of issues affecting those environments.” Beats headphones and Dr. Dre is the perfect example. Let me tell you about “case cred.” Commanding a level of...
About the Market/Industry

About the Market/Industry

You know you are going to get a lot of cases that ask you to analyze the market/industry. Below is a list of core questions you should be thinking and asking about the market/industry. You need to learn these so you can rattle them off in your sleep. It will speed up...